---
title: GEO vs AIO: Understanding the Two Types of AI Optimization
slug: GEO vs AIO
---

### Guide
### What’s the Difference?
GEO vs AIO compares two growing strategies: Generative Engine Optimization (GEO) focuses on visibility inside generative models like ChatGPT, while AI Optimization (AIO) targets structured data across multiple assistants.

### How They Work Together
- GEO optimizes creative content.
- AIO ensures schema and AI sitemaps are correct.
- Both drive assistant recommendations and AI citations.

### Pro Insight
Combining GEO vs AIO methods provides complete coverage — creativity plus machine-verified structure.